Chapter 5: Black Lives Matter – How to Listen Without Judgement

White Paper


Listening without judgment in order to understand the problem of race in America


Reading stories is one of the best ways to develop empathy.  It allows you to get inside another person’s head, see how they respond to situations, and what they were thinking and feeling. 

We started listening to the participants in our cross-demographic and cross-geographic Navigating to a New Normal study about their experiences with racism and prejudice.  While all 14 of our people had stories to tell of racism, we have focused Chapter 5: Black Lives Matter on the stories of Gail and Dajon.  Separated in age by two generations, their experiences are sadly all too similar as systemic racism continues.  Their stories are powerful, gripping, and intense.


Chapter 5 Cover

This FREE knowledge share also provides:

  • Our Five Steps to Build Empathy

  • Action starters for your company

  • Steps that Ignite 360 is taking to be anti-racist, and make the research and insights world a more just place

Rob Volpe, CEO/Chairman/Founder

Under Volpe’s guidance, Ignite 360 has gained a reputation as a best-in-class consultancy within the marketing insights community due in part to a relentless focus on empathy-building practices to help business teams gain new and deeper levels of customer understanding. 

Rob Volpe expands this work in empathy awareness and skill building through speaking and training engagements via his new company, Empathy Activist.

Rob lives in San Francisco with his husband and 3 cats.

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Chapter 4: I Like You as a Brand, But Can I Trust You? [White paper]