NAVIGATING TO A NEW NORMAL

Businesses and brands that survive and thrive through crises have one thing in common – leaders who understand how to navigate to a better future.

 
“What I love is that you have the stories from the qual to bring this data to life, no one else has that!”
— Insights Director, Global CPG
 

What is N2NN?

As the walls closed in around us in March 2020, we knew the world would never look the same, and our clients and the community at large would seek knowledge on how consumers are responding.

That’s why we launched Navigating to a New Normal (N2NN), an ongoing, quantitative, and qualitative research study that tracks the social, emotional, physical, and behavioral impact of the events of 2020 and beyond.

Are you ready to learn more about how to put N2NN to work for you?

Ignite 360 founder and Empathy Activist, Rob Volpe, is leading this incredible ground-breaking research.

 
 

N2NN delivers strategic thinking, expert insights, and recommendations your business can use to:

  • Shift strategy

  • Transform how you think about what your consumer is experiencing

  • Reimagine your place in the market

  • Tell the story that will activate change for your brand

How clients have incorporated N2NN into their work

  • Custom content reports for strategic planning

  • Foundational grounding for leadership meetings

  • Workshopping insights to inform new product development

Experience the breadth and depth of Navigating to a New Normal

From chapter-based white papers to targeted thought pieces, vaccines to vacations, we invite you to explore the N2NN archive below.

Listen to the voice of the consumer, engage in activities, and challenge yourself with action starters.

 
Featured
Decisions… Decisions… Decisions: Consumer Frustrations in Inflation Laden Grocery Aisles
Decisions… Decisions… Decisions: Consumer Frustrations in Inflation Laden Grocery Aisles
Two Things Consumers are More Worried About Than You Might Realize
Two Things Consumers are More Worried About Than You Might Realize
Can We Handle One More Surge? Coping Skills Two Years Into a Pandemic.
Can We Handle One More Surge? Coping Skills Two Years Into a Pandemic.
You Need to Be Where You Are Happy – 3 Lessons from 2021 and Hope for the Future
You Need to Be Where You Are Happy – 3 Lessons from 2021 and Hope for the Future
How Consumer Insourcing is Impacting You and Your Business (and 3 Steps to Deal with It)
How Consumer Insourcing is Impacting You and Your Business (and 3 Steps to Deal with It)
3 Easy Steps to Get People to Care about Environmental Efforts
3 Easy Steps to Get People to Care about Environmental Efforts
Getting Our Groove Back – How the 4Bs are Changing American Celebrations
Getting Our Groove Back – How the 4Bs are Changing American Celebrations
Life in Stasis: Portraits from the Pandemic
Life in Stasis: Portraits from the Pandemic
Chapter 9: Renewing Our Sense of Faith in Troubled Times
Chapter 9: Renewing Our Sense of Faith in Troubled Times
Chapter 8: The End is the Beginning – 3 Things You Can Do Now to Plan for the Future
Chapter 8: The End is the Beginning – 3 Things You Can Do Now to Plan for the Future
When Your Ship Doesn’t Come In – 3 Considerations for Post-Pandemic Recovery
When Your Ship Doesn’t Come In – 3 Considerations for Post-Pandemic Recovery
When the Holidays Go Haywire
When the Holidays Go Haywire
Was 2020 All Bad?
Was 2020 All Bad?
In Spirit of Thanksgiving, “Gratitude” Becoming Macro Trend for Americans, According to Survey
In Spirit of Thanksgiving, “Gratitude” Becoming Macro Trend for Americans, According to Survey
Chapter 7: 72% of Adults Seek Change Post-pandemic, is Your Business Ready?
Chapter 7: 72% of Adults Seek Change Post-pandemic, is Your Business Ready?
Where Do We Go From Here? Re-uniting as Americans</a>.
Where Do We Go From Here? Re-uniting as Americans.
Gratitude: Changing the Future [part 3 of 3]
Gratitude: Changing the Future [part 3 of 3]
Gratitude: Changes in Action [part 2 of 3]
Gratitude: Changes in Action [part 2 of 3]
Gratitude: The Change People Really Want [part 1 of 3]
Gratitude: The Change People Really Want [part 1 of 3]
Would you get a Covid-19 vaccine?
Would you get a Covid-19 vaccine?
Your Favorite Band is Playing, Would You Attend?
Your Favorite Band is Playing, Would You Attend?
School is in Session, Would You Go In-person?
School is in Session, Would You Go In-person?
Back to School Pandemic-Style
Back to School Pandemic-Style
The Challenge is Real for Parents Trying to Work From Home</a>&nbsp;
The Challenge is Real for Parents Trying to Work From Home 
How to foster equality within your company
How to foster equality within your company
Returning to Focus Groups? How to Find the New Consumer.
Returning to Focus Groups? How to Find the New Consumer.
How I Survived My Summer Vacation: Family Edition
How I Survived My Summer Vacation: Family Edition
Chapter 6: Are We There Yet? Finding Our Way to Normal. [VIDEO]
Chapter 6: Are We There Yet? Finding Our Way to Normal. [VIDEO]
Chapter 5: Black Lives Matter – How to Listen Without Judgement
Chapter 5: Black Lives Matter – How to Listen Without Judgement
Chapter 4: I Like You as a Brand, But Can I Trust You? [White paper]
Chapter 4: I Like You as a Brand, But Can I Trust You? [White paper]