Returning to Focus Groups? How to Find the New Consumer.

Navigating to a New NormalMarket Research
Written By Rob Volpe, CEO/Chairman/Founder

Are people ready to participate in focus groups? How about next month or by next year? How can you get a handle on how research participants will engage now and in the months ahead?

Direct from the Insights Association Virtual Town Hall: Transition & Transformation: The New World of Insights - Ignite 360 CEO, Rob Volpe shares the stories, insights, and data from Navigating to a New Normal, our on-going quantitative and qualitative research study.

Rob Volpe, CEO/Chairman/Founder

Under Volpe’s guidance, Ignite 360 has gained a reputation as a best-in-class consultancy within the marketing insights community due in part to a relentless focus on empathy-building practices to help business teams gain new and deeper levels of customer understanding. 

Rob Volpe expands this work in empathy awareness and skill building through speaking and training engagements via his new company, Empathy Activist.

Rob lives in San Francisco with his husband and 3 cats.

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