Chapter 2: How to Guide Your Consumer Through the Uncanny Valley [White Paper]
What does it mean if life becomes unrecognizably normal?
Puppies on sidewalks being pulled away instead of being allowed to greet a stranger. Birthday parties held in driveways with guests standing 6 feet apart. Freeways once jammed with traffic now flowing freely. Over 30 million people out of work in less than 2 months. In ‘normal’ days this would seem odd, but now, normal isn’t what it used to be. Is this our new normal? Are we getting used to this?
As strategists and researchers, we need to stay ahead of how the pandemic and societal re-opening plays out in the coming months and years. To help our clients navigate their business to a new ‘normal’, we are following everyday Americans, listening and sharing their stories as they progress through this profound transformation.
Our “second chapter” white paper examines the emotional impact of the pandemic and the divide that’s forming in our society between the employed and the recently unemployed. The stories come from our ongoing, multi-generational, cross-geographical, nationally-representative quantitative and qualitative research study – Navigating to a New Normal.
This in-depth analysis illuminates consumers’ current thinking, approach, and feelings in today’s uncertain environment.
This authoritative FREE guide provides:
Strategic thought starters and questions to start your innovation engines
Quantitative data comparing past and present purchasing habits and leisure activities, plus changes in desired tone in advertising
First-hand stories from everyday Americans that capture the emotion behind the data
Navigating to a New Normal
Chapter 2: Walking Through the Uncanny Valley
