Chapter 1: Welcome to the Bottom of Maslow’s Hierarchy [White Paper] Navigating to a New ‘Normal’
We are at the inflection point of a major shift in our society.
As devastating as the loss of life has been the past few months, as disruptive as social distancing and shelter in place has been to the economy and our peace of mind, what comes next is concerning and top of mind for everyone.As strategists and researchers, we need to stay ahead of how this all plays out in the coming months and years.
To help our clients navigate the path forward through this storm to a new ‘normal’, we are listening and sharing the stories of this profound moment in history.
Our first chapter is a white paper that captures the initial findings from our planned year-long, multi-generational, cross-geographical, nationally-representative quantitative and qualitative research study – Navigating to a New Normal.
This in-depth analysis illuminates consumers’ current thinking, approach, and feelings in today’s uncertain environment.
This authoritative FREE guide provides:
Strategic thought starters and questions to start your innovation engines
Quantitative data comparing past and present purchasing habits
First-hand stories from everyday Americans that capture the emotion behind the data
