Chapter 9: Renewing Our Sense of Faith in Troubled Times
We’ve seen the toll the pandemic and events of the past year have taken on people physically and emotionally, but what about spiritually?
One year ago, we asked people to talk about their faith, how they define it, what it means to them and how it shows up in their life. Nearly a year later, we revisited the topic and found people reeling from the cruelty of the past year and challenged on how to connect in a way that is meaningful.
Some have found a self-reliance that has had the effect of deepening their faith and spiritual practice. Others have suffered through Zoom services with mixed results and still others are feeling a bit lost.
One of the changes people are seeking post-pandemic is greater connection to their community and neighbors. This has implications for businesses and brands of all persuasions, whether secular or faith-based.
This informative FREE thought-piece provides:
Strategic thought starters for your business to support consumer desire for community involvement
First-hand stories that capture the emotions of those practicing faith in the pandemic
Quantitative data showing people’s engagement with religious services and desire for engagement in the community
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