Dig Insights Acquires Ignite 360 to Deliver Greater Insight Into Consumer Decision-Making
Technology-enabled market research company Dig Insights has acquired Ignite 360, an insights, strategy, and training agency.
Since 2010, Dig insights has focused on understanding and predicting consumer decisions. Dig Insights is associated with quantitative and qualitative research, differentiated by a focus on proprietary technology (most notably the Upsiide SaaS platform), AI, and patented data modeling.
Since 2011, Ignite 360 has sought to deeply understand the people behind the purchase. Ignite 360 is most associated with qualitative research, differentiated by a focus on empathy, dynamic storytelling, and activation.
In acquiring Ignite 360, Dig Insights seeks to combine these strengths.
Paul Gaudette, CEO and Co-Founder of Dig Insights, is excited about what this acquisition will mean for the business:
“As Dig has grown, we’ve recognized the power that qualitative research has to amplify the voice of the customer. We have a team of over 20 who are using our technology in partnership with quantitative researchers to re-define qualitative insights. Acquiring Ignite 360 will allow us to continue to push the boundaries of qualitative research and add additional expertise to our toolkit.”
The Ignite 360 team will continue to focus on the deep, empathy-driven insights and strategy they're known for. Dig’s proprietary Upsiide tech platform will allow the Ignite 360 team to scale this work; the AI-assisted qualitative tools will help Ignite to gather voice of the consumer rapidly. And Upsiide’s quantitative features will allow Ignite to forecast their insights to the broader population and test the ideas that their qualitative work generates.
Rob Volpe, Founder of Ignite 360 and Empathy Activist notes how excited he is for this acquisition:
“The Ignite 360 ensemble is excited to join Dig to continue to break new ground, together, in the insights industry while still delivering the best-in-class work our clients expect. Together with Dig, we will be able to offer a wider range of services to all of our clients. I truly believe this is a 1+1=3 combination.”
The Dig Insights team is excited to leverage Ignite 360's empathy-driven qualitative tools and their storytelling and activation capabilities.
Dig Insights is a tech-enabled research company that helps enterprise companies better understand consumer decision-making. We help our clients to uncover insights that will motivate consumer decisions, identify how to translate those insights into in-market action, assess, optimize, and build a business case for innovation and track innovation performance in market.
Our work is supported by the technologies that we leverage and create. This includes Upsiide, our proprietary innovation insights platform.
Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications.
Our work is led by a team of over 250 strategists, insights leaders and data scientists.
We work for a global client base out of offices in Toronto, Chicago, and London.
Ignite 360 is a consumer insights, strategy, and training firm that elevates human understanding to release untapped potential. The firm delivers breakthrough thinking and actionable results to Fortune 500 companies and growing organizations. Clients select Ignite 360 due to our human-centered, holistic 360° approach, providing companies with a unique level of intelligence and empathy by tapping into the hearts and minds of their customers. Projects range from brand strategy and communications to innovation to shopper insights. Ignite 360 is headquartered in San Francisco with team members across the U.S. and Europe and is a proud member of Think Global Qualitative, a worldwide network of leading insights strategists and researchers. Ignite 360 is a certified LGBTBE minority-owned business.
