PAULA RUIZ, INSIGHTS STRATEGIST
Paula’s innate ability to create a comfortable rapport with people and tease out what they say vs. what they do, allows her to unveil real motivations and get to the true ‘why’s’ behind human attitudes and behavior.
As a professional Psychologist, Paula launched her Insights career in her native Colombia as a trained moderator for Yankelovich Partners.
Since then her experience spans over 18+ years of delivering business-building insights for fortune 500 companies such as General Mills Inc, Burger King Corp, and Chevron Corp. She is a seasoned bi-lingual researcher, passionate about connecting insights to meaningful action plans. Her candid and warm style allows her to build strong empathy with diverse type of consumers as well as with multi-disciplinary business teams. Paula´s unique background allows her to connect the dots between cultures, mindsets and behavior. She is just natural navigating the unknowns.
Have a question or project you’d like to discuss?
Let’s chat at paula@ignite-360.com
Q&A
What 1 piece of advice would you give to someone looking to build empathy?
Be yourself and be humble. Always always think about how would you feel if you were in his/her shoes.