How marketing research and consumer insights can help companies become more empathetic
What’s the catapult for a good marketing strategy? Understanding consumers on a very human level. Consumers go beyond demographics. Psychographics and human motivations are critical to solving consumer problems.
In order for brands to be able to speak to those consumers and make products that actually work for them, brand teams need to be able to comprehend the diversity of peoples’ stories and experiences. And then, identify relevant intersections with their brand or business.
In other words: They need to have empathy with their consumers.
CEO, Rob Volpe joined business coach Jon Dwoskin on his podcast, “THINK Business Live,” to discuss his role as an empathy activist and how marketing research and consumer insights can help companies become more empathetic and understanding of their consumers’ needs.
