In his book, Dollars and Sense, behavioral economist Dan Ariely talks about the irrational ways we spend money. As marketers, it can be useful to use those same “irrational” mechanisms to get customers to spend more. How do your customers make the decision to spend? Expert researcher and strategist, Jay Zaltzman, explains what you need to know plus 3 critical takeaways to get the most out of your consumer spending research!