THOUGHT LEADERSHIP

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In-Store Stories: 5 Strategies for Successful Shop-alongs
Angela Bonnert, Insights Sleuth Angela Bonnert, Insights Sleuth

In-Store Stories: 5 Strategies for Successful Shop-alongs

Observing your consumers in a retail setting is like watching a wildlife documentary – with a very valuable payoff – educating you how to influence shopper behavior and informing innovation around your products, packaging, and promotions. Today we share 5 strategic tips that lead to powerful aha moments.

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Empathy, By the Book
Ignite 360 Ignite 360

Empathy, By the Book

Want to strengthen your empathy skills? Ignite 360 Storyologist, John Sularz explains what you should be reading for a surefire empathy lift.

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DIY or Not? Lessons from a Hollywood Focus Group
Rob Volpe, CEO/Chairman/Founder Rob Volpe, CEO/Chairman/Founder

DIY or Not? Lessons from a Hollywood Focus Group

Feedback from your customers (or potential customers) can make the difference between rousing success and spectacular failure. But if you don’t have a research budget, what do you do? CEO, Rob Volpe lends some insight.

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Burst Your Social Bubble Before It IMPLODES!
Rob Volpe, CEO/Chairman/Founder Rob Volpe, CEO/Chairman/Founder

Burst Your Social Bubble Before It IMPLODES!

Whether you are a Marketing Manager trying to make sense of why people stopped buying your product or a Democrat trying to connect with constituents - the steps to success are the same. CEO, Rob Volpe outlines how to break out of your bubble before its too late!

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Your ‘Quick Start’ Guide to Empathy
Rob Volpe, CEO/Chairman/Founder Rob Volpe, CEO/Chairman/Founder

Your ‘Quick Start’ Guide to Empathy

Empathy is not like your new tech device or toy that you open, ignore the manual, and start using right away. It is a complex and nuanced tool. Before you toss the empathy manual aside, we want to show you where the empathy ‘on/off’ switch is so nothing blows up in your face. Consider this post your ‘Quick Start Guide to Empathy.’

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Have Sympathy for Empathy
Rob Volpe, CEO/Chairman/Founder Rob Volpe, CEO/Chairman/Founder

Have Sympathy for Empathy

In today’s society, we’ve lost what empathy is all about. The word “empathy” is tossed around in our current political climate like a frisee salad. ‘This person lacks empathy.’ ‘This group needs to get empathy with another group.’ Unfortunately, clear explanations of what empathy is and how to go about getting it have not been ingredients in this salad. In this post, we’re having sympathy for empathy to help make the distinctions clear.

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How to Use Empathy to Avoid Creating an ‘Ugly Baby’ Project
Rob Volpe, CEO/Chairman/Founder Rob Volpe, CEO/Chairman/Founder

How to Use Empathy to Avoid Creating an ‘Ugly Baby’ Project

In order for insights to stick, professionals must build empathy, then pivot, and transfer that empathy to key stakeholders. 

CEO Rob Volpe shares shocking, but true case studies in this crucial guide to the role of empathy in insights.

 
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How Empathetic Are You? 3 Questions to Check Your Empathy Competency.
Ignite 360 Ignite 360

How Empathetic Are You? 3 Questions to Check Your Empathy Competency.

We are in the midst of a global, empathy crisis. Empathy, the ability to understand and share the feelings of others, is at an all-time low. You may even see the lack of empathy in your colleagues at work, or possibly your kids. 

Have you lost touch with your ability to empathize? Did you even have it in the first place? Take our 3 question quiz to find out. If you fall short, we've got all the tools you need to become an empathy champion.

 
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