THOUGHT LEADERSHIP

The latest industry insights and trends.

Get a fresh perspective on your world as we continually experiment with new methods, innovate new tools and explore contemporary topics.

 

How to innovate a product – and reduce risk
Innovation Robin Algaze, Chief Design and Communication Director Innovation Robin Algaze, Chief Design and Communication Director

How to innovate a product – and reduce risk

You’ve been tasked with innovating a new product or service. But before you reach for the same old approach, consider reaching for something new – a Design Sprint. Learn how innovation specialist, Claire Farber uses this efficient, effective, and empathy-forward tool to reduce risk and maximize results!

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Studies Reveal Your Voice is More Powerful Than Your Powerpoint and a Case Study That Proves It
Empathy Training, Innovation, Storytelling Robin Algaze, Chief Design and Communication Director Empathy Training, Innovation, Storytelling Robin Algaze, Chief Design and Communication Director

Studies Reveal Your Voice is More Powerful Than Your Powerpoint and a Case Study That Proves It

If you find yourself constantly re-working and fine-tuning your PowerPoint presentations in an effort to influence decision-makers and motivate your team, it may be time to mix it up with a new approach. Today we share the research-backed method that will captivate your audience and move your insights and ideas into action.

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The Most Exciting, and Terrifying, Time to Be in Consumer Insights

The Most Exciting, and Terrifying, Time to Be in Consumer Insights

We asked 3 of the brightest client-side insights leaders we know to participate in a roundtable discussion about a range of issues facing the industry today.

Elizabeth Oates, Sr. Director, Consumer Insights at Ulta Beauty, Humayun Rashid, Director, Microsoft 365 Research & Insights, and Marlene Straszewski, former Senior Director, Consumer Insights at General Mills each shared insight and perspective on the evolving role of the consumer, what research methods will be in demand in the future as society opens up again, the power and importance of listening as well as what’s needed from insights agency partners today.

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Design Forums: The Key to Post-Pandemic Success

Design Forums: The Key to Post-Pandemic Success

Leading change can feel Sisyphean – it’s slow work, with a lot of undeveloped ideas, missing expertise, and lack of consensus. It requires you to have a clear understanding of your audience, the support of key teams, and a BIG creative idea around which to rally. Easy to say on paper, harder to accomplish in real life. Design forums make change a natural process by removing the hurdles.

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Consumer Journeys in Flux: The Change You Cannot Wait to Discover Is Happening Right Now

Consumer Journeys in Flux: The Change You Cannot Wait to Discover Is Happening Right Now

We have entered a “Waiting” period. People waiting to get a vaccine, parents waiting for schools to re-open – and businesses waiting for consumers to embark upon their post-pandemic shopper journeys. But for business, now is not the time to wait. Now is the time to prepare the space for consumers. To inspire you to action – COO Lisa Osborne shares a story of a world-renowned coffee company that went all-in, armed with data and insights to disrupt the stale supermarket coffee aisle – and built a case for innovation.

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How to think like an innovator, in 5 easy steps
Innovation Robin Algaze, Chief Design and Communication Director Innovation Robin Algaze, Chief Design and Communication Director

How to think like an innovator, in 5 easy steps

An innovation mindset is essential for survival in today’s fast-moving world. You’ve got to know how to innovate. But what does that mean? You have to be the next Elon Musk? No way. Don’t start big. Start small. Here’s how…

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50.7 Million Students Can’t Be Wrong: 5 Thought Leaders Share How They Stay Ahead of the Learning Curve.
Market Research, Storytelling, Innovation Robin Algaze, Chief Design and Communication Director Market Research, Storytelling, Innovation Robin Algaze, Chief Design and Communication Director

50.7 Million Students Can’t Be Wrong: 5 Thought Leaders Share How They Stay Ahead of the Learning Curve.

At every level of an organization, people wonder how they could benefit from a return to the classroom. Today, our Ignite 360 thought leaders share the tools they use to stay sharp, relevant and far ahead of the learning curve.

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Four Ways to Ride the Wave of Amazon’s Retail Disruption

Four Ways to Ride the Wave of Amazon’s Retail Disruption

While traditional retailers struggle with declining sales, online retail disruptors like Amazon are a ‘prime’ example of a company seeing record growth. So, why are successful e-commerce retailers jumping feet first into omni-channel endeavors? COO, Lisa Osborne details 4 ways to prepare for change, pro-actively embrace the future and achieve success!

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Curiosity Can't Kill You: 5 Questions We'd Love to Untangle

Curiosity Can't Kill You: 5 Questions We'd Love to Untangle

We checked in with our team of curiosity experts to see what they would like to research and straighten up to satisfy their thirst for answers, remove a frustration, or create a new and better solution. Here’s what they shared…

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