THOUGHT LEADERSHIP
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How to innovate a product – and reduce risk
You’ve been tasked with innovating a new product or service. But before you reach for the same old approach, consider reaching for something new – a Design Sprint. Learn how innovation specialist, Claire Farber uses this efficient, effective, and empathy-forward tool to reduce risk and maximize results!
3 True Stories of Failure (and Triumph)
In today’s world of perceived perfection, it is rare for anyone to share their own stories of professional failure. Yet, stories of failure teach us how to do things differently. In this revealing post, three industry leaders openly share their own storytelling failures and what they do differently now.
3 Ways Paying Attention to your Consumer Pays off Big
Are your judgments and biases clouding your ability to connect with your consumers? Today, we share how to overcome the traps, uncover the truth and understand what your consumers really want!