THOUGHT LEADERSHIP
The latest industry insights and trends.
Get a fresh perspective on your world as we continually experiment with new methods, innovate new tools and explore contemporary topics.
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The Challenge is Real for Parents Trying to Work From Home
Moms need your help. Only 18% of people want to go back to “normal” when the pandemic is over, but one group was slightly more desirous than the rest – parents who are also working from home.
How I facilitated a 6-hour Zoom session that kept clients engaged and got results
Before the pandemic, we frequently facilitated full-day workshops with clients – now we all have to find a way to move these sessions online. Today, Ignite 360 Connection Catalyst, Jay Zaltzman shares the expert tips he uses to help clients remain engaged throughout the day and get results.
How to foster equality within your company
Fostering equality is an ongoing process that requires vigilance and transparency. Today we revisit the action starters we committed to – and share the tools we have to help other organizations do the same. Our goal is to keep the conversation open and the actions front and center…
Returning to Focus Groups? How to Find the New Consumer.
Get a handle on how research participants will engage now and, in the months, ahead.
How I Survived My Summer Vacation: Family Edition
Find out how families have been spending their summer, and what this could bode for the future.
Marketers Get a GRIP on the New Normal
The challenges keeping marketers and insights professionals up at night in today’s environment keep growing in number like sheep hopping the fence. We recently conducted research around the world to understand more deeply the challenges they are facing and their best practices in handling those challenges.
![Chapter 6: Are We There Yet? Finding Our Way to Normal. [VIDEO]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655511146236-T5PANY9LBQR91GH2SK58/Ignite360-arewethereyet.jpeg)
Chapter 6: Are We There Yet? Finding Our Way to Normal. [VIDEO]
Straight from The Quirks Event to you! Learn the answers to the questions on everyone’s mind - What are current behaviors and attitudes toward: shopping, leisure activities, vacations?
Our 10 Best Tips for Successful Online Ethnos
What happens when you can only conduct ethnographies online? Surprisingly good things, actually. Here are 10 discoveries we’ve made that will improve your online ethnographic experience and lead to actionable insights.
Chapter 5: Black Lives Matter – How to Listen Without Judgement
In this piece, we discuss the five steps to empathy, share the experiences of our Black respondents, and above all, we listened.
Separated in age by two generations, respondents Gail and Dajon share their powerful stories of racism. We review the five steps to empathy and offer action starters for your company.
![Chapter 4: I Like You as a Brand, But Can I Trust You? [White paper]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655511318901-J27059UJYENB53F8EIZQ/Ignite360-N2ANN-CH4.jpeg)
Chapter 4: I Like You as a Brand, But Can I Trust You? [White paper]
Take a deep dive with us as we look at society’s current journey to reconnect with others – and the emotions that are driving decisions during this pandemic.
![Chapter 3: Now, Next, Future… Navigating Your Business to a New Normal [Pre-recorded Webinar]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655514940958-FLPDFHJFW7BXPCV3YT6X/navigatingtoanewnormal_webinar-recording.jpeg)
Chapter 3: Now, Next, Future… Navigating Your Business to a New Normal [Pre-recorded Webinar]
See and hear first-hand what consumers are thinking, feeling and doing in order to figure out what the future may hold for your brand or business.
How to Ensure Your Brand Survives the Tsunami of Recession
What can be done to protect, preserve, and recession-proof brands for what is likely to come? The lessons of history can serve us in these moments to help inform the path ahead. We decided to take a look back and found 3 key things the most resilient companies always do.
![Chapter 2: How to Guide Your Consumer Through the Uncanny Valley [White Paper]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655493803184-CXP6M1CIN8728BOOJ5VM/Ignite360-N2ANN-chapter2.jpeg)
Chapter 2: How to Guide Your Consumer Through the Uncanny Valley [White Paper]
Explore how your company can deliver products, services, and messages that acknowledge and could help alleviate consumer anxiety and discomfort. This free white paper examines the emotional impact of the pandemic and the divide that’s forming in our society between the employed and the recently unemployed.
![Chapter 1: Welcome to the Bottom of Maslow’s Hierarchy</a> [White Paper] Navigating to a New ‘Normal’](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655514728035-U00GHURIYLCMKDTCVQB7/shoppingcart.jpeg)
Chapter 1: Welcome to the Bottom of Maslow’s Hierarchy [White Paper] Navigating to a New ‘Normal’
We’re proud to share (as a free download) our first white paper from Navigating to a New Normal - our planned year-long, multi-generational, cross-geographical, nationally-representative quantitative and qualitative research study. In this ground-breaking first installment, CEO Rob Volpe posits we are at an inflection point in society. Using Maslow’s Hierarchy as a framework, you can better understand how to navigate the new.
Ignite 360 Officially Certified as LGBT Business Enterprise by National LGBT Chamber of Commerce
Ignite 360, announces the firm’s official certification as an LGBT Business Enterprise (LGBTBE®) through the National LGBT Chamber of Commerce (NGLCC) Supplier Diversity Initiative.
How to Tell Personal Stories in a Privacy Protective World
We love using stories of the amazing respondents that we meet to illustrate points, to motivate our clients to action. But with new rules around data privacy, can we do this? Do we need to rely on vague composites that are so generic they don’t feel real? Can we ever use a quote, include a picture or show a piece of video again? Short answer: Yes. Here’s how.
The Magic of Tidying Up Today’s Retail Landscape
How the centuries-old Japanese philosophy behind Marie Kondo’s success - may hold the key to driving your customer growth and engagement.
New Research Reveals Gen Z’s Drift Away from Digital
Surprising new research reveals the next generation of parents will rely far less on tech.
The Right (and Wrong) Way to Fall in Love with Your Idea
You think you’ve got a great business idea, but how do you know for sure? What if you are blinded by your love it? It can happen. We’ve all been there with our giant emoji heart-eyes. Here are four things you can do to ensure your business ideas will be a success.
How to think like an innovator, in 5 easy steps
An innovation mindset is essential for survival in today’s fast-moving world. You’ve got to know how to innovate. But what does that mean? You have to be the next Elon Musk? No way. Don’t start big. Start small. Here’s how…