THOUGHT LEADERSHIP
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Feature story
Chapter 9: Renewing Our Sense of Faith in Troubled Times
Faith, no matter how you define it, has been challenged during this year of pandemic by the forces of nature, different points of view and outright acts of hatred. This disruption to ‘normal’ life has changed how Americans think about and connect with their faith in some surprising ways.
This chapter explores the ways Americans are reconnecting with their sense of faith and how it represents many of the changes approaching our society as we find our way to a new normal.
Juicing Empathy for Better Business Results
How do you turn a squishy skill like empathy into a tool to drive decision making and business results? You juice it, of course!
Avoid Those Half-Baked Ideas with the Jobs-to-be-Done Framework for Innovation
We want you to think about needs and jobs work like baking soda – a versatile, cost-effective, can-do problem solver for your business. Do not underestimate it. Do not nod your head and think Jobs ID is only for new product innovation. It can do so much more! It’s an innovation framework for services, marketing programs, advertising, and communication strategy. Believe it!
Chapter 8: The End is the Beginning – 3 Things You Can Do Now to Plan for the Future
Forget about what’s happening right now or even tomorrow. The billion-dollar question that every business should be thinking about is, “What’s going to happen when we get the all-clear signal to return to ‘normal’ life, and what will normal life even look like?” Rob Volpe shares insights from his Quirk’s Virtual Event presentation, The End is the Beginning. Find out how and when things are really going to get interesting – so you can plan for that inevitability now!
Consumer Journeys in Flux: The Change You Cannot Wait to Discover Is Happening Right Now
We have entered a “Waiting” period. People waiting to get a vaccine, parents waiting for schools to re-open – and businesses waiting for consumers to embark upon their post-pandemic shopper journeys. But for business, now is not the time to wait. Now is the time to prepare the space for consumers. To inspire you to action – COO Lisa Osborne shares a story of a world-renowned coffee company that went all-in, armed with data and insights to disrupt the stale supermarket coffee aisle – and built a case for innovation.
5 Ways to Put Empathy to Work Right Now
At Ignite 360, we take #empathy seriously. We know that focusing on cognitive empathy in workplace interactions leads to better collaboration and decision-making. Applied to your marketing communications, it showcases a stronger understanding of your consumer’s needs and life, building a better bond with your brand. How do you get there? We have identified and developed a path for you – and it’s just 5 steps away…
When Your Ship Doesn’t Come In – 3 Considerations for Post-Pandemic Recovery
Our upside-down pandemic existence has dramatically shifted consumer shopping habits and behaviors – causing shipping nightmares and eroding the health of our finely tuned supply chain forecasts. Whether or not your product is facing a price increase due to shipping or other COGs challenges, your consumer is going to be dealing with price increases on multiple fronts. Here are 3 things your business needs to consider when navigating these new waters.
When the Holidays Go Haywire
Our ongoing Navigating to a New Normal series takes a look at the immediate and lasting impact of the 2020 holiday season. In the immediate, the mood is best summed up by Francia from Minneapolis, “[I’ll] make the most of [the holidays], but it will be sad.” As you look toward Holiday 2021 for your business, we ask you to consider four important things.
Was 2020 All Bad?
Are there any silver linings to 2020? Absolutely. Respondents from our Navigating to a New Normal study were quick to see the good in a year that had a lot of bad. Some recognized the power of family and the ability to spend more time with their kids. Others recognized the way communities have come together to help each other. And still more how they are saving money.
In Spirit of Thanksgiving, “Gratitude” Becoming Macro Trend for Americans, According to Survey
With Thanksgiving approaching, Americans looking back at the upheavals of 2020 surprisingly don’t want to return to life as it was before the pandemic. Gratitude is becoming a macro trend for Americans, according to Survey from consumer research firm Ignite 360.
Chapter 7: 72% of Adults Seek Change Post-pandemic, is Your Business Ready?
An overwhelming number, 72%, of Navigating to a New Normal respondents want some degree of change in their life when the events of 2020 come to a close. In case you missed out on our Chapter 7, 3-part story – here are ALL the insights behind what people value and want to achieve when given a choice – and how your company can prepare for this new future.
Where Do We Go From Here? Re-uniting as Americans.
“What can you do after the election to bring unity and help make the other side successful?” The initial reactions of discomfort and uncertainty from the 16 Navigating to a New Normal participants betrayed a long-standing American Conundrum: we are more comfortable pointing out the problem than being part of the solution. Check out the 5 Key Actions that came out of a conversation around unity.
![Gratitude: Changing the Future [part 3 of 3]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655662170815-XB5UVOYWEIGAUNX86A24/Ignite360-changingthefuture.jpeg)
Gratitude: Changing the Future [part 3 of 3]
An overwhelming number, 72%, of Navigating to a New Normal respondents want some degree of change in their life when the events of 2020 come to a close. People are more present in this moment of their lives than in the past. There is a thirst for long-term, sizable change both in society and the individual. In part 3 of our 3-part story, we share the insights behind what people value and want to achieve when given a choice – and how your company can prepare for this new future.
![Gratitude: Changes in Action [part 2 of 3]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655578879874-NK7KGPB3815B62Y35NMQ/Ignite360-chapter7-PT2-gratitude.jpeg)
Gratitude: Changes in Action [part 2 of 3]
Navigating to a New Normal, common themes have emerged that will redefine the frameworks that insights, marketing, and strategy professionals rely on. Needs, jobs to be done, decision journeys, opportunity maps and dig sites will all need to be re-evaluated based on the future state we are rapidly moving toward.
![Gratitude: The Change People Really Want [part 1 of 3]](https://images.squarespace-cdn.com/content/v1/624247eb60664a28bd22abb6/1655572359758-V6EC61Y5BUW7I8K3HE5D/Ignite360-chapter7-PT1-grattitude.jpeg)
Gratitude: The Change People Really Want [part 1 of 3]
Americans are hungry for change. Not the kind of change promised by politicians - spiritual change. In Chapter 7 of our ongoing longitudinal study, Navigating to a New Normal, we identified the new macro trend that could shape our lives for a generation - Gratitude - and the far-reaching implications for your business.
How marketing research and consumer insights can help companies become more empathetic
What’s the catapult for a good marketing strategy? Understanding consumers on a very human level.
CEO, Rob Volpe joined business coach Jon Dwoskin on his podcast, “THINK Business Live,” to discuss his role as an empathy activist and how marketing research and consumer insights can help companies become more empathetic and understanding of their consumers’ needs.
Would you get a Covid-19 vaccine?
In August, we asked participants of our Navigating to a New Normal study whether they would get a vaccine. Find out why they answered “No” and how it has implications for your business.
Your Favorite Band is Playing, Would You Attend?
Would you go to a concert, a movie, a hair salon? If your answer was “no way!” you are not alone. As part of our Navigating to a New Normal longitudinal study, we asked participants a series of Would You…? questions to get a snapshot of people’s comfort levels. In this installment, we focused on non-essential gatherings. Hear what people had to say and learn the implications for your business.
School is in Session, Would You Go In-person?
We asked participants of our Navigating to a New Normal study a series of questions on a range of topics from movie theaters to doctor’s visits. Find out what everyone had to say and implications for your business.
Back to School Pandemic-Style
Moms are wrestling with difficult back-to-school decisions. Supporting them in a time of uncertainty will give them back some control during this most unusual school year. Find out what respondents had to say and the implications for your business.